Here are five best practices for using Facebook in
real estate marketing.
1. Use Facebook To Connect with Potential Clients
Social media makes it much easier to make a fast, personal connection with people you meet.
2. Maintain a Consistent Flow of Communication
It used to be that a monthly newsletter was enough to keep your network updated on your business, but with the advent of social media, you now have the opportunity to stay top-of-mind on an ongoing basis.
3. Integrate Facebook Into Your Existing Marketing
In addition to giving people the ability to follow you on Facebook from your website, think about other ways that you can integrate Facebook into your marketing. For example, if you’re blogging, set it up to automatically post each new article on Facebook.
4. Consider Using Facebook Ads
Facebook Ads have also become a popular way for agents to market both themselves as well as new properties. To get the most value, there are a few key things to keep in mind.
5. Create and Maintain a Professional Image
Be careful what you post to Facebook — pictures of you drinking a cocktail or posts about a wicked hangover aren’t likely to inspire trust.
Source: mashable.com
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