Strategies for a Successful Real Estate PPC Program
1. Before You Pay for That First Click - Get Your Site & Plan Together
What you need to know about PPC budgets, keyword research, destination pages, ad content and more. This is the preliminary stuff so you get started right.2. Should You Fear PPC Click Fraud?
Put click fraud in perspective. Though PPC click fraud is a real problem, don't let it scare you away from this very effective advertising venue. You can watch your budget, clicks and where they come from to mitigate this problem.
3. Pay Less for Clicks with Quality Ad Content
I'ts all about the way you write your ad. Both Google and Yahoo PPC systems now reward advertisers for better quality ads that draw more click-throughs. By writing your ad copy properly, you'll draw more clicks and the search engines will assume that your site must have what the searcher is seeking.4. Top PPC Ad Copy Strategies
Here's specific ad copy help. Use these strategies and ideas to write your ad copy and your results should improve for click-throughs. Some of them are suggested specifically by Google and Yahoo.5. Top Keyword Research Strategies
Don't just bid for the big ones, work the fringes. This article sets you out on the right path to locating keyword phrases that can bring you traffic at lower costs.6. Use the Google Keyword Tool for High CTR
Get higher Click-Through Ratios with the Google Keyword Tool. Learn how to use it with screen shots and a flash video.7. Use the Yahoo Keyword Selector Tool for More Help
Don't ignore the Yahoo tool, even if you're not doing PPC there yet. It can help you to locate any phrases you might miss with the Google tool. Video here.8. Setting Up Your Google PPC AdWords Account
Step by Step instructions, screen shots and a video to help you get your new Google account started.9. Turn Off Content Match for Better Results
Content match can backfire on you. See how it works and turn it off for more focused clicks
Source: realestate.about.com
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